Independent web development consultant

Websites that work as hard as you do.

I help startups and growing businesses design, build, and improve fast, accessible websites and web applications that turn ideas into measurable results.

Start a project → View my work 
const project = {
  strategy: "clear",
  design: "thoughtful",
  code: "clean",
  performance: "fast",
  result: "measurable"
};

await launch(project);
100% focused on your business goals

From first idea to final pixel.

Practical web development without unnecessary complexity. I can help with the full lifecycle or plug into your existing team.

01 / BUILD

Web Development

Responsive, accessible websites and web applications built with modern technologies and maintainable code.

02 / IMPROVE

Performance & SEO

Faster load times, better Core Web Vitals, technical SEO, accessibility improvements, and conversion-focused optimization.

03 / SUPPORT

Technical Consulting

Architecture reviews, technical strategy, migrations, troubleshooting, and hands-on support for existing teams.

Selected work.

A few examples of the kinds of digital products I help bring to life.

SaaS / Product

Northstar Analytics

A conversion-focused marketing site and product experience for an analytics startup.

E-commerce / Brand

Field & Form

A refined online storefront designed around a growing independent lifestyle brand.

A straightforward process.

Clear communication, small feedback loops, and no mystery around what happens next.

01

Discover

We define the business goals, audience, technical requirements, scope, and success criteria.

02

Plan

I turn the requirements into a practical technical plan, information architecture, and development roadmap.

03

Build

Development happens in focused iterations, keeping you involved and making it easy to adjust direction when needed.

04

Launch

Before launch, we test performance, responsiveness, accessibility, SEO, analytics, and the critical user journeys.

AM

Good technology should feel simple.

I'm Alex, an independent web development consultant who works with founders, marketing teams, and businesses that need a dependable technical partner.

My approach combines thoughtful product thinking with hands-on engineering. The goal isn't to add technology for its own sake. It's to build the right thing, make it fast, and make it easy to maintain.

8+ Years experience
40+ Projects shipped
15 Industries served

Have a project in mind?

Tell me what you're building, where you're stuck, or what you'd like to improve. I'll get back to you with some practical next steps.

Get in touch →